Building the next generation
of music production companies.
Human talent. Artist ownership. Professional development. Commercial scale.
- Series Seed
- $8.0M
- Pre-Money
- $24M
- Post-Money
- $32M
- New Investor Ownership
- 25%
It has never been easier to release music.
It is still extraordinarily difficult to build a career.
Artists can access
- Distribution
- Recording technology
- Social platforms
- AI tools
- Freelancers
- Marketing platforms
- Streaming platforms
Artists still lack
- Judgment
- Capital
- Development
- Quality control
- Career architecture
- Live preparation
- Trusted relationships
The infrastructure is fragmented.
DIY independence preserves freedom but frequently leaves the Artist undercapitalized and unsupported.
Traditional structures can provide infrastructure but may require substantial rights, control, or long-term economic participation.
PROJECT:ONE is designed to operate between those two choices.
One accountable artist-development system.
- 01Identify
- 02Develop
- 03Write + Produce
- 04Record
- 05Brand + Release
- 06Build Audience
- 07Develop Live Show
- 08Commercial + Booking Partners
- 09Perform
- 10Scale
We own the development relationship, strategy, capital discipline, and quality control, then connect Artists to best-in-class specialist partners.
We don't sign Artists to own their futures.
We build with them.
We invest in talent before we invest in metrics.
- 01Human performance ability
- 02Authenticity
- 03Live potential
- 04Song / repertoire potential
- 05Work ethic
- 06Coachability
- 07Commercial potential
- 08Existing audience
- 09Rights cleanliness
- 10Team quality
- 11Capital efficiency
- 12Company fit
Can this person do something extraordinary when there is nowhere to hide?
Existing audience helps.
Existing revenue helps.
Existing releases help.
They do not replace talent.
Artists own what they create.
The Artist owns 100% of the underlying master. For Company-funded recordings, PROJECT:ONE receives a defined exclusive commercial license over the funded master.
Company economics are tied to value created. Artist economics improve as PROJECT:ONE capital is recovered.
Phase I
Until PROJECT:ONE reaches 1.0X deployed capital.
Phase II
From 1.0X until PROJECT:ONE reaches 2.0X deployed capital.
Phase III
After 2.0X if the Artist stays.
The Artist's success improves their economics.
Capital follows evidence.
- 01ValidationUp to $10KEvidence
- 02Production + Quality ControlUp to $20K additionalEvidence
- 03Commercial + Live DevelopmentUp to $15K additionalEvidence
- 04Opportunity ReserveUp to $5K additional
Artist Acceleration Reserve
Winning Artists may later receive:
when evidence supports additional investment.
We do not need to predict every winner.
We need to stop funding weak evidence and aggressively support strong evidence.
Initial operating targets: 15-20 active Artist relationships, 6-10 Company-Funded Artist Partnerships, 4-6 funded Artists demonstrating sustainable professional economics, and 1-2 opportunities demonstrating breakout-level evidence.
Planning targets, not guarantees.
Two revenue engines.
Company-Funded Artist Partnerships
- Selected exceptional Artists
- No upfront Artist payment
- Artist retains ownership
- PROJECT:ONE participates in defined economics it helps create
Creates longer-term portfolio returns.
Commercial Artist Partnerships
- Artist, manager, label, or third party pays for services
- Production
- Executive production
- Artist development
- Live development
- Creative strategy
- Quality control
Creates near-term operating revenue.
Commercial services can become paid A&R.
Clean start: $0 transferred revenue at Month 1. Every dollar is generated by the Company from the first month of operation.
Objective: approximately $2.5M to $3.5M annual Commercial Services revenue run rate by the end of the initial capitalization period.
Why now.
- Recorded music is growing.
- Independent economics are meaningful.
- Live remains commercially powerful.
- AI increases the value of verifiable human talent.
Music has more tools than ever.
What remains scarce is trusted development.
Where PROJECT:ONE fits.
DIY / Distribution
- DistroKid
- TuneCore
- UnitedMasters
Artist Services / Alternatives
- AWAL
- gamma.
- Independent labels
- Management companies
Focal Point
PROJECT:ONE
- Talent+
- Capital+
- Development+
- Production+
- Ownership+
- Live Readiness+
- Commercial Strategy
Traditional Label System
- Major-label capital
- Global infrastructure
- Long-term rights participation
We do not try to outperform distributors at distribution.
We build the development layer most players do not own.
Designed around working Artists, not lottery tickets.
Developmental / Limited Traction
- Initial capital
- $30K
- Illustrative Company receipts
- ~$16.8K
- Outcome
- Loss
Sustainable Working Artist
- Initial capital
- $50K
- Illustrative Company receipts
- ~$137K
- Illustrative gross multiple
- ~2.7X
Breakout Artist
- Initial capital
- $50K
- Illustrative Company receipts
- ~$214K
- Illustrative gross multiple
- ~4.3X
Illustrative use cases, not guarantees or forecasts.
Some investments will fail.
Sustainable working Artists form the economic core.
Breakout Artists provide asymmetric upside.
Founder advantage.
Myles Luttman / Mylo Bard
- 20+ years across music, media, creative production, Artist development, business strategy, and leadership.
- Multi-instrumentalist, singer, songwriter, producer, entrepreneur, and consultant.
- Founder of Sunday Funday, a live environment designed to develop Artists through revenue-generating performance.
- Public case study: Pip Lewis, from independent development through produced catalog, label infrastructure, and expanded live performance.
- Network across Artists, brands, media, operators, and cultural partners.
Founder judgment becomes institutional A&R.
The Company begins with Myles's judgment as a competitive advantage and is specifically designed to convert that judgment into repeatable Company capability.
The current plan builds toward 8-10 strong core team members plus specialist partners, with Founder remaining central to A&R judgment, culture, capital allocation, major relationships, and the highest-value creative decisions. As execution institutionalizes, the Founder maintains approximately 5-8 meaningful high-touch Artist relationships.
30-Month operating model.
Base Case
- ~$3.25M
- Commercial Services revenue
- ~$1.95M
- Commercial Services contribution
- ~$487K
- Artist Partnership Company receipts
- ~$5.33M
- Ending cash
- ~$2.89M
- Protected / undeployed reserves
Commercial Services scenarios
The Base Case assumes acceleration capital generates no incremental Artist receipts during the first 30 months.
- 8-10 strong core team members plus specialist partners
- 15-20 active Artist relationships across funded and Commercial Services pathways
- 6-10 Company-Funded Artist Partnerships
Planning targets for the initial capitalization period, not guarantees.
Of new capital reserved directly for Artist investment + acceleration.
- 25.0%$2.00MArtist Investment Capital
- 20.0%$1.60MArtist Acceleration Reserve
- 23.125%$1.85MCore Team + Operations
- 5.625%$450KFounder Compensation
- 10.0%$800KMarketing + Artist/Client Acquisition
- 3.75%$300KCommercial Revenue Infrastructure
- 3.75%$300KLegal, Rights, Finance + Technology
- 8.75%$700KWorking Capital + Contingency
Build the platform.
Prove the portfolio.
Generate commercial revenue.
Preserve capital to accelerate the winners.
The investment.
- $8.0M
- Series Seed
- $24.0M
- Pre-Money Valuation
- $32.0M
- Post-Money Valuation
- 25%
- New Investor Ownership
Proposed working terms
- 1X non-participating liquidation preference
- Customary pro-rata rights
- 3-person Board: 2 Common / Founder-appointed, 1 Preferred investor seat
- Information rights
- Customary protective provisions focused on extraordinary matters
- Broad-based weighted-average anti-dilution
- No cumulative dividends
- No mandatory redemption
- No investor-level perpetual revenue share
Founder / management retains routine operating, creative, A&R and approved-budget authority. Existing ownership remains approximately 75% before separately negotiated future pool mechanics.
Investors own equity in PROJECT:ONE.
Artists continue to own their identities and underlying IP.
Artist-friendly does not mean financially undisciplined.
- 01Capital follows evidence.
- 02Artist rights are documented.
- 03Artist accounting is transparent.
- 04Live procurement uses appropriate licensed partners where required.
- 05AI use is disclosed.
- 06Voice and likeness require explicit consent.
- 07Related-party transactions are controlled.
- 08Investor oversight is defined.
- 09Professional safety is formalized.
Human-first does not mean governance-light.
Investor oversight is defined and extraordinary matters are protected. Day-to-day creative and A&R control remains with Founder and management.
Working Board of three: 2 Common / Founder-appointed seats and 1 Preferred investor seat.
Definitive financing, charter, and voting documents govern in all cases.
Go deeper.
The website provides the thesis. The underlying documents provide the architecture, assumptions, economics, research, controls, and financial detail.